Persona has been thoughtfully designed by Sydney designer, David Hoad. This elegant fabric, born from the essence of new wool sourced from New Zealand features a unique blend of one, two, or three s-twisted melange yarns woven into a structured twill weave. While sharing the same weaving technique, each colour way presents distinct and subtly varying details from one to the next.

The colour palette of 17 colours, plays homage to Sydney's diverse landscapes, architectural marvels and natural beauty.

Every colour way draws inspiration from 14 individual images curated from David's private photography collection.